Tuesday, April 27, 2010

My New Business Card

I have had a pretty boring business card for a while. They get handed out enough that I thought it might be a good idea to try to make one that is a bit more memorable. I am often giving out cards when  I am painting outside, or if the topic "what do you do?" happens to come up in some social situation. My old card had the information, but no lasting punch. If someone pulled it out of a suit pocket a month after receiving it, they may not remember where they got it or why they should care and just throw it in the garbage. I needed a card that would jolt their memory somehow. Make then want to look at the website, get to know me and start collecting my work. Of course we all know sex sells, so I decided to put a drawing of myself hard at work right on the card. Impressive isn't it? I also thought I would try hand lettering it. I copied a font with an Arts and Crafts feel that I like, but the hand drawn look gives it some character.
I have always loved Art Nouveau. It was a short lived movement, that was full of beauty and great design. Unfortunately, it was quickly replaced by other movements of much less beauty and quality. I often refer to Art Nouveau and study it for use my own work, especially in my pen and ink.
Last night I drew this new business card that has more style and a bit less information. I removed my address, as I really am not sure how that information is relevant. Unless you want to just show up at my house out of the blue for lunch- which would be rude. With the phone and the internet, the address seemed outmoded. That opened up a lot of white space, I did have website and email, but thought if you can get to my website you can figure out how to contact me. If you don't know how that works you probably don't own a computer. If that is the case, then you can call me.
Above is the new card. I have yet to have it printed, but I thought I would offer it up for comments. Let me know what you think.


Anonymous said...

Richard, I really like the card. Even if someone does not remember your name they are sure to remember you as soon as they see you r pudy mug on the card. Really, I do like it. I vote Yes!------Sarah Luschek

Stapleton Kearns said...

Nice card. It should be memorable.

Richard J. Luschek II said...

Thanks both of you.
Stape, I got the idea for a better card from you and the post on your blog, so thank you.